Search Engine Optimization for Business

Search Engine Optimization for Business

Search Engine Optimization for Business

Business, Education

7 Lessons

1 hour 22 mins

Complexity : Easy

£10 - Purchase Now

Understanding the Search Engine Landscape: Get introduced to the world of search engines and their importance for your business. Learn key concepts to navigate the digital landscape effectively.

Mastering Keywords for SEO: Unlock the potential of keywords in SEO. Learn how to select and integrate keywords to enhance your online visibility and attract more traffic to your website.

Crafting SEO-Friendly Content: Create content that resonates with both users and search engines. Discover techniques to optimize your website and blog content for higher search engine rankings.

Harnessing the Power of Backlinks: Understand the importance of backlinks for search engine success. Learn how to build high-quality backlinks to increase your website's authority and online presence.

Utilizing Search Engine Analytics: Gain insights into analytics tools to track your SEO progress. Learn how to interpret data such as keyword performance and website traffic to make informed decisions for your business.

Lessons

Brief Description of Search Engine Optimisation for Business
Easy
2 mins

The "Search Engine Optimization (SEO) for Business" course is designed to provide participants with the knowledge and skills needed to optimize digital content for better visibility on search engines.
Module 1: Introduction to SEO
Easy
15 mins

Your website serves as your primary customer-facing presence, reflecting your identity and style to an increasingly discerning online audience. However, if your website is not found or visited, you won't get any business.
Module 2: Link Building
Easy
12 mins

To comply with Google's rules, your pages should have at least one text link and use text instead of pictures for important information. Use alternative text in HTML and ensure links work.
Module 3: On-Site SEO
Easy
12 mins

Module three will show you what you can do to make your site better from the inside. To beat your competitors on Google, where do you begin? Do your research on your rivals. The very first thing you need to do is study your rivals.
Module 4: Social Media as part of SEO
Easy
13 mins

In the fourth module, social media marketing can help SEO and attract more business for both B2C and B2B brands. YouTube, Facebook, and Twitter are popular social networking sites that can be useful for businesses.
Module 5: Local Search
Easy
15 mins

To start a business on Facebook, first set up a personal Facebook page tied to your account. This will help you identify your target group and gather information about your business. To promote your page, you can use both online and offline methods.
Module 6: Pay Per Click (PPC)
Easy
13 mins

Pay per click (PPC) is a sponsored advertising method used by Google, Yahoo, and Bing to increase exposure and reach the top of search results. It involves choosing a daily budget for ads to appear in searches using a chosen term, with the ad being removed once the budget is reached.